buildspace

welcome to week 3.

worker bees apparently only live about 6 weeks. so we're half way through a worker bee's lifespan. that's wild.

watch recording of lecture #3.

as usual, don't worry if you missed the livestream. you can access all of the recordings + the slides on the os.

here's the recording of this week's lecture, "getting others to care."

please watch this lecture, it's very important. if you don't watch it the update won't make sense.

it starts at 42:32.

watch recording of lab #3.

we reviewed and gave feedback to a ton of ppl during this lab.

def watch it — we talked about how to make tweets/linkedin + videos better for your launches. also, we gave out more $100 grants.

you can watch the recordings here.

catch up on week 1 + week 2 submissions.

we had a lot of ppl join at the last moment and we know that shit comes up — maybe you got sick, maybe work was extremely hectic this past week. feel free to go back and submit your week 1 and/or week 2 update if you haven't submitted it.

catch up w/ lectures and lab here.

click here to submit update 1.

click here to submit update 2.

shouldn't take you longer than 10 minutes. you got this.

once you're caught up, read on for this week's info.

week 3 update is due monday, july 8 @ 11:59 pm pt.

alright, you know the drill.

the weekly update is a simple form you fill out each week, check it out real quick and scroll through it to get an idea of what you gotta submit.

see and submit update 3 here.

required steps for weekly update #3.

01 — create your launch video.

this week is all about getting others to care about your idea/project.

and the way to do this is to launch.

launching simply means to create something and showing it to the world + giving people some action that proves they care (we covered this in depth in lecture #3).

generally, easiest way to do this is with a little video.

already launched? launch again. it never ends.

i know many of you might just be messing around/hacking on your idea for fun rn -- your goal is likely not to get "big" so "launching" may not make sense.

but, launching is important even when you're just messing around for fun.

launching gives you the ability to get other people to care.

and getting other people to care will help improve your idea + motivate you more to keep going.

launching is also not this big fancy thing. believe it or not, last week when you showed your toy you technically already "launched."

you created something and showed the world. that's all launching is.

a launch can simply be a video where you talk about your toy in a very direct way.

this week you'll launch again, but be a bit more intentional.

i talk about some really good examples here across content, hardware, software, etc.

*so…the audio on figma was really buggy but here were the examples:
here's a good example for a tech product type.
here's a good example for a content/artist type.
here's a good example for a d2c type.

here's another generally good example.

(it's a tech example, but, no matter what you're working on can learn from it).

this is a banger launch because (1) it immediately tells you what it is (2) it shows you the coolest thing about the toy and (3) it's really clear what you should do next if you care about the project.

this is a twitter launch, but, tbh even for video/shorts the same rules follow:

so, here are the 3 important things to make your launch really good:

tell ppl what it is:

start with saying your one liner explaining what you're working on. you could even show your idea slide. this can be done in 10 seconds.
tell ppl what it does/how it works:

show your toy here. don't show a bunch of features or everything that your idea can do. focus on the thing that makes it cool and why ppl would wanna be part of it. you can fr do this in 40 seconds.
tell ppl how they can be part of it:

here you just wanna end with whatever you want the person to do next to show that they care (ex. get on a waitlist, signup, subscribe, order your product, etc). 10 seconds is enough for this.

p.s. please keep your videos 60-90 seconds max. no one wants to watch your whole TED talk lol.

here's another generally good example.

(it's a tech example, but, no matter what you're working on can learn from it).

this is a twitter launch, but, tbh even for video/shorts the same rules follow:

so, here are the 3 important things to make your launch really good:

tell ppl what it is:

start with saying your one liner explaining what you're working on. you could even show your idea slide. this can be done in 10 seconds.
tell ppl what it does/how it works:

show your toy here. don't show a bunch of features or everything that your idea can do. focus on the thing that makes it cool and why ppl would wanna be part of it. you can fr do this in 40 seconds.
tell ppl how they can be part of it:

here you just wanna end with whatever you want the person to do next to show that they care (ex. get on a waitlist, signup, subscribe, order your product, etc). 10 seconds is enough for this.

p.s. please keep your videos 60-90 seconds max. no one wants to watch your whole TED talk lol.

here's another generally good example.

(it's a tech example, but, no matter what you're working on can learn from it).

this is a twitter launch, but, tbh even for video/shorts the same rules follow:

so, here are the 3 important things to make your launch really good:

tell ppl what it is:

start with saying your one liner explaining what you're working on. you could even show your idea slide. this can be done in 10 seconds.
tell ppl what it does/how it works:

show your toy here. don't show a bunch of features or everything that your idea can do. focus on the thing that makes it cool and why ppl would wanna be part of it. you can fr do this in 40 seconds.
tell ppl how they can be part of it:

here you just wanna end with whatever you want the person to do next to show that they care (ex. get on a waitlist, signup, subscribe, order your product, etc). 10 seconds is enough for this.

p.s. please keep your videos 60-90 seconds max. no one wants to watch your whole TED talk lol.

02 — craft a great launch post and get 10 ppl to care.

so, you got your video. now imma give you some tips on how to show this on twitter/linkedin specifically. we'll also cover insta/shorts later.

note: you only have to post on one platform this week, but, you can do all of em if you want to lol. up to you.we recommend posting on both twitter/linkedin + a shorts platforms — take two shots instead of just one!

here's jeffrey going through lots of examples on how to craft good launch posts on these platforms. the video is also timestamped.

do not just post a link to your video. actually upload the mp4 file. social platforms will likely de-rank your post if you have a link — they want ppl to stay on the platform and not leave.

even a link to your product will de-rank your post, we recommend using the "comment if interested" strategy.

p.s. we got a whole sequence of lectures on our yt channel teaching you everything about design, marketing, and writing — we call these dmw lectures.

we highly recommend you check out specifically if you got time and wanna become a marketing wizard: